19/100: Why Jewelry?

I did a lot of soul searching this summer, and even more since then. This is an instagram caption that really put into words what the heck I am doing with Lucy Lou’s. I really resonate with this, and so many of yall did too. I want to give it a permanent and prominent place to live. Here it is:

A vulnerable and raw note from the heart: 

“Why jewelry? Especially if you don’t make it? What the heck is curated?” All questions imposter syndrome has plastered in my brain like city posters for a beloved missing pet. 

Honestly, here’s why. For several years, I was gaining weight slowly. I didn’t realize the severity until it seemed out of control. When you gain weight, clothes fit differently, stores fall out of your favorites, and it can be so frustrating, heart breaking, and defeating. During these times in my life, I turned to accessories. I turned to jewelry and shoes specifically because my sizes didn’t change. 

I had the mindset of: these clothes are not what I wish I could wear, but I can add something to them to feel like myself. Do you know how powerful that is? I didn’t realize that jewelry helped ground me when it felt like I was spinning out of control and becoming unrecognizable. Heirloom pieces from family, trendy pieces, cheap pieces- anything would fit me so I played and used as much as I could to feel creative and stylish when everything felt foreign and hard. I wanted to be able to share that feeling, because a lot of days, it’s what gave me energy and confidence to fight for myself. 

So, I am passionate about selling jewelry. Not because I made it, found it through a vendor, or because it’s growing my business. I sell it because I hope it can bring you confidence and joy and light when things feel dark. When you feel lost or hopeless, I hope one piece or something new can be a little tiny spark that makes you recognize the amazing you that is still there underneath the negative feelings.

Material things are not always the answer and can be just temporary rushes. But, if you find pieces that can go with a ton of outfits, make you feel giddy inside (I’m talking squealing and putting it on right away kinda giddy), and give you the confidence to express who you are, that’s magic. And that’s why it’s not just about jewelry, it’s about you (and Lucy Lou’s). Let’s go girls.

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20/100: Annual August Annihilation of Accessories

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18/100: Scottsdale Bachelorette